During my time working at Acacium Group, a leading provider of workforce solutions, managed services and life sciences support for health and social care systems. I was involved in the development of a variety of corporate and marketing materials designed to elevate their brand and communicate their service offerings effectively.

Corporate Communications
I contributed to the design and layout of key corporate documents, including service brochures and capability overviews. These materials highlighted Acacium Group’s value proposition and strategic advantages, aiming to position the company as a trusted and innovative partner in the healthcare and life sciences sectors.

Social Media Campaign – “Swipe Right” Concept
As part of a digital recruitment campaign targeting a Millennial audience, I developed a playful and engaging social media carousel inspired by the Tinder app interface. The campaign leveraged familiar UX patterns and a witty tone of voice to encourage viewers to “swipe right” for healthcare roles, aligning the design with the dating app’s recognisable style. This creative approach boosted engagement and visibility among the target demographic.

Collaborative Carousel – InHealth Milestones
In collaboration with InHealth, another key player in the healthcare sector, I designed a data-driven carousel that showcased significant milestones and achievements using bold typography and striking visual layouts. The design utilised branded colour palettes, varied font weights and sizes and clear typographic hierarchy to present key facts in an accessible and visually compelling format, making it easy for viewers to quickly absorb important information.