Dwell is a high-end furniture retailer known for its contemporary designs and distinctive home accessories. During my time with the brand, I was responsible for delivering a wide range of design assets across print, digital and in-store environments nationwide, ensuring a cohesive and aspirational visual identity.

Advertising & Editorial Design
I created full-page and half-page advertisements for major national publications including The Metro, Evening Standard and Observer Magazine. These layouts were designed to reflect Dwell’s premium positioning; clean, contemporary and visually balanced to appeal to a style-conscious, affluent audience.

Email Campaigns
I designed weekly email marketing campaigns promoting curated collections of furniture for living rooms, bedrooms, dining rooms, home offices and lighting. Each campaign followed brand guidelines while remaining fresh and engaging, showcasing new products in a clean, professional format optimised for user interaction and conversion.

Seasonal Catalogues & Art Direction
I was involved in the production of seasonal product catalogues featuring both new launches and core collections. This included attending on-location photoshoots in high-end homes, where I collaborated with the marketing manager and photographer to art-direct shots that were both visually dynamic and aligned with the brand’s aspirational aesthetic. These images were later used across catalogues, advertisements and digital platforms.

Retail & In-Store Collateral
I also designed a variety of in-store materials including window vinyls, seasonal promotional signage, sofa cards and customer guides. These assets were crafted to enhance the in-store experience, helping customers make informed purchasing decisions while reinforcing the brand’s premium identity.

This role allowed me to work across the full spectrum of visual communication, from concept to execution, ensuring consistency across all print and digital marketing collateral.